Μarketing strategy for a Consumer Electronics start-up
Industry:
Consumer Electronics
Situation:
We were hired to help an early-stage consumer electronics start-up define its marketing strategy, to achieve greater visibility and attract new customers.
Approach:
Our team worked alongside the client for almost one year, focusing on the following activities:
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Designed the marketing strategy & marketing plan, by selecting and prioritising important marketing activities
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Implemented growth hacking techniques, from landing page design to contest deployment, resulting in 7k+ opt-ins in less than six months
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Addressed key press in the US, articulating the company’s value proposition, which resulted in the company being featured in key media in more than 20 countries, including Forbes, the Huffington Post, CNN, Mental Floss and Bustle
