Market Sizing of the UK User Experience market




A UK-based PE firm was looking to grow its portfolio by acquiring a User Experience design agency, which offered its services primarily to the UK Public Sector. KSA Strategy was contracted through another consultancy to determine the size of the UX services market within the UK Public Sector and to analyse the competitive landscape.


To assist our client, we engaged in the following activities:

  • Identified relevant secondary research to understand the size of the Technology market within the UK Public sector and cross-referenced it with other sources to determine which portion was relevant to UX

  • Researched the purchasing process within the UK public sector and the relevant frameworks through which vendors are contracted

  • Conducted interviews with key market participants to understand the structure and size of the market, the leading players, the needs of the UK government for UX services and the purchasing process

  • Reviewed and synthesised the results from primary and secondary research, deriving insights that helped the buyer assess the future opportunities in the UX market within the public sector, as well as the competitive positioning of the company